Startegic Analysis of Crh - 5041 Words

STRATEGY CONCEPTS AND APPLICATIONS ASSIGNMENT Submitted by- MODINA MONIR SAFA Submitted to- JIM MILLIGAN Submission date-21-01-2011 WORD COUNT: 2560 (Exclusion of cover page, table of contents, refference, appendix ) TABLE OF CONTENTS PAGE NUMBER EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 OBJECTIVE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 CORPORATE MANAGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 MAJOR COMPETITORS OF CRH†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 ANALYSIS†¦show more content†¦The company has more than 2,000 plants operating around the world. Lafarge s growth strategy is to shift focus from Western Europe and North America to emerging markets such as Africa, the Middle East, Asia, Central Europe, and Latin America, which now account for more than half of sales. 2. CEMEX SAB DE CV:-3rd The building materials company is one of the top cement makers in the world (along with Lafarge and Holcim). The majority of its sales come from cement; the company has more than 60 cement plants and an annual production capacity of more than 95 million tons. It also produces, markets and distributes ready-mix concrete, aggregates, and clinker (an intermediate product used to make Portland cement). CEMEX operates in North America (through CEMEX Inc.), as well as in Africa, Asia, Europe, the Middle East, and South America. The US, Mexico, and Europe account for about 80% of revenues. 3. HOLCIM LTD Profile Holcim is one of the world s largest cement makers (along with CEMEX and Lafarge) with an annual production capacity of approximately 200 million tons. The company operates in some 70 countries around the world; its international subsidiaries include Holcim (US),St. Lawrence Cement in Canada, Aggregate Industries in the UK, Holcim (Australia), and Holcim Apasco in Mexico. Although geographically diverse, Holcim sticks to the basics when it comes to products: cement, clinker, concrete, aggregates, and lime. The company also offers research,